Author(s)

K. Lai & W. Wong

Abstract

This paper studies driver comprehension and route choice behaviour in response to traffic information that is presented in different formats. The influences of three different formats for presenting traffic information on driver behaviour are examined. Based on the results obtained from a stated preference (SP) experiment with well-designed attributes regarding travel conditions, the effects are quantitatively modelled. 1 Introduction Providing precise and instant traffic information to drivers for assisting them to make decisions on route choice is generally agreed to be one of the possible ways to alleviate traffic congestion. Using Variable Message Signs (VMS) to provide real-time information is one of the means to provide information. F

Keywords