Author(s): G. Velázquez, J. Valderrama, J. Ruiz, O. Martínez, L. Morales,
R. Verján & J. Flores
Rethinking rural tourism as an alternative path toward sustainable tourism is the
focus of this paper.
Rural tourism involves leisure quality activities with greater
advantages: it is done in the outskirts, causes low environmental and sociocultural
impact, and provides experiences that enrich the spirit and personality of
Furthermore, it helps understand the host rural communities through
friendly and respectful contact, and at the same time it generates profitable
revenue which accrues a beneficial effect on the aforementioned communities.
An overall tourism-based strategy of local development will require, as a
condition to its feasibility, to reassess the active role of the communities,
recognizing that it is in their own geographical and social scenario where all
touristic activities happens, even if those are classified as small-scale economic
Therefore, the strategic priority requires that the local host community
should be involved in all the working processes from the beginning.
sustainable options should then start there, “from below”, considering economic
alternatives but above all being sensitive to natural, environmental and sociocultural
viability, as well as taking into account the so-called “from the inside”
Having started in 2003 and continuing to date, this academic task
has provided to its contributors, Universidad Autónoma de Baja California
researchers, the working experience with rural communities with feasible
It has created, as well, the opportunity to get involved with
Size: 3,231 kb
Paper DOI: 10.2495/SW100591
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