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Author(s): I. Rodríguez, M. P. Such & M. Capdepón
Abstract:
During the last two decades, tourism policies in Spain have had as a priority
objective the diversification and differentiation of tourist destinations, together
with the improvement of service and infrastructure quality levels as the best
strategies to guarantee the competitiveness of tourism activity.
Although Spain
has managed to maintain its leadership as a sun and sand tourist destination, the
strategies undertaken up to the present day have failed to achieve a real change in
the tourism dynamics that must respond to the new demand trends and the
challenge of sustainability.
In this respect, before the apparent need for
renovation, mature tourist destinations should insist on the enhancement of their
offer through the valorisation of territorial components and particularly those
associated with the protected areas that still survive after the urban process that
most tourist destinations have characteristically gone through.
In fact, both
town-development and the mechanisms for the creation of new accommodation
infrastructures and residential homes have seriously threatened the environment
of protected areas and have had an influential role on the environmental impact
of coastal areas.
This paper seeks to present the diagnosis and conclusions
obtained about the role that protected areas may play in the diversification of the
tourist offer through the optimal enhancement of their public use.
Based on
empirical findings from Serra Gelada Natural Park, located in the Benidorm
tourist destination, key issues related to the tourism strategies recently developed
for protected areas are explored focusing on the potential to create new
nature-based tourism products.
Keywords:
protected areas, public use, renovation, diversification, mature
coastal destinations, nature-based tourism products.
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Pages: 12
Size: 2,951 kb
Paper DOI: 10.2495/ST100251
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