Author(s): J. Zhu & E. Gide
The purpose of this paper is to develop a practical online survey method by using
IP telephony applications in order to understand the e-commerce consumer
behaviour of “University City” students in China.
The researcher found that the beauty of using IP telephony is that the
researcher may either see the students’ gestures and facial expressions, or just
listen by telling students both a conscious and unconscious effort to transfer
much of the expression.
It is beneficial for small businesses because of
eliminating travel time and expense, reaching difficult-to-recruit participants, it
is cost-effective, and increases production.
In particular, personal questions can
be addressed without geographical barriers.
Briefly, in this paper the following objectives have been achieved: firstly, the
possibility to use IP telephony application to do the student survey online.
the benefits for small businesses to know China “University City” students
Further, the practical way of designing and conducting virtual focus
groups by the selecting and integrating samples to get the data more
representative and precise have been researched.
Finally, it has been identified
that the most popular ICT tools in China are the Blogs and Chinese Messenger
IP telephony, Nanjing “University City”, small business, online
survey samples, Chinese ICP tool.
This paper links IP telephony with online survey, in order to find a better way for
small business to reach China “University City” students, in terms of their
Size: 383 kb
Paper DOI: 10.2495/IS060051
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this page to a colleague.
This paper can be found in the following bookThe Internet Society II: Advances in Education, Commerce & Governance Buy